Thursday, 21 January 2016

''How are you going to compete with Nike, Adidas and those other big guys?"

This was asked of me by a graphic designer who had applied for a job I’d advertised to design my logo. Hmmm. No pressure huh?

Well. How does a start-up Golf Apparel label compete with the big guys?

Nike, Adidas, Callaway, Ping, all these labels are doing a pretty good job with their golf brands, selling online and in stores worldwide, they have a loyal following of fans, customers and devotees. I’m pretty sure you could go to the remotest region on the planet and they would know the Nike symbol.

Nike Golf
Take a look at the golf high tops Nike designed for LPGA player Michelle Wie. This sparked outrage amongst some players, who felt that a high top shoe belonged on the basketball court not on the golf course.

I for one was all for it. Bright pink high tops with a leopard print finish. Fantastic. And judging by the Instagram/Twitter response I wasn’t the only one loving it.

@themichellewie @lledyy223 “So sick. Do I have to play golf to wear them?” 

Nike Golf S/S 16

I just wish Nike would take those same risks with their clothing line, and jazz it up a bit. They play it too safe in terms of design and colour.

A fellow entrepreneur reminded me, ‘don’t compete or compare yourself to a company that’s been trading for a gazillion years, that has millions to spend on advertising, promotion and social media, because if you do you are bound to fail, and you’re also bound to feel pretty crappy too.’

Yep. Been there, done that.

The truth is, I’m not trying to compete with the big guys, I’m offering an alternative, I’m creating a sportswear label that gives you fashion forward, performance ready clothing, in flattering styles and vibrant colors, using luxury fabrics made in the UK.

Hales Golf Wear S/S 16

We put a lot of love into what we do, from sketch to completed garment, using only the very best and highly skilled pattern cutters and manufacturers. Because we love what we create, we use honest production, we know who makes our clothes by name :) and where they make them.

Hales Golf Wear want you to play your best game, and we know that how you look can play a huge part in increasing confidence and personal presence on the golf course.

Our pleated skort, a skirt with attached shorts underneath, which means you can bend, swing, sway and never give away any embarrassing underwear flashes. It also has pockets, perfect for holding your scorecard or lipstick.  

We’ve used a super soft fabric that feels light against the skin, to help keep you cool in the summer months. The polo shirt features an open back design, both stylish and innovative in the golf fashion world.

We would love to hear your comments, feel free to share and help spread the word! We will only succeed through your generosity. Thank you.

Saturday, 16 January 2016

It started with a sketch...

and an idea, to create a sportswear label for women who golf, clothing that was stylish, feminine, functional and performance ready. Fusing fashion & function.  
For women who didn't want to sacrifice style for their game, for women that wanted to look their best and play their best.

Why? Because I was bored and dissatisfied with what else was on offer, after visiting numerous golf clubs and golfwear stockists, I was shocked to find that the majority of golf clubs stocked little if any women’s golfwear, a frankly disappointing fact. That plus the clothing that was on offer, just wasn’t cutting it.

Have you noticed how good you feel when you’re wearing your favourite shirt, maybe its your lucky pants, or a certain colour that makes you feel confident enough to give life your A game? That’s the power of fashion, when you use colour, texture and design to create something extraordinary, we all know it when we see it, and we want it.

We want luxury fabrics (at affordable prices) that feel amazing against our skin, in vibrant colours and flattering on-trend designs. We want a great fit, we want to stand out from the rest and if we’re honest we want to totally slam-dunk the competition.

Be bold, sexy, fearless, get ready to drop your A game.

Hales Golfwear has arrived.